Power Brands 2.0 is Marc’s latest book which he wrote together with co-author Bastiaan Weers, head of strategy at N=5. In this book, Oosterhout & Weers introduce the 12 principles of future branding.
The art of positioning
We believe marketing is about human beings. About values and emotions. About our ‘raison d’être’. In the digital world, where data and algorithms are the new standard, we help organizations truly touch the hearts of their audience. We believe positioning is an art. And we understand this art like no other.
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